This project has been funded by Sanofi who have had no input into any arrangements or content.

About the campaign

The origins of Hypo Awareness Week

What is it?

  • Hypo Awareness Week is an annual campaign organised by Orange Juice Communications and made possible with sponsorship from Sanofi that raises awareness of hypoglycaemia in the UK and Ireland by educating healthcare professionals through printed and online resource packs.


  • Hypo Awareness Week was first staged locally in hospitals in Portsmouth in April 2012 before being rolled out nationally by NHS Diabetes in the following August.
  • Oliver Jelley worked for NHS Diabetes and organised the first national Hypo Awareness Week, introducing the concept of an online resource pack.
  • NHS Diabetes closed in April 2013 but Oliver continued the running of the campaign through Orange Juice Communications.

The formula – how it works

  • Hospitals and primary care organisations register and are sent a link to an online pack of materials and then encouraged to hold activities and training throughout the week.
  • A suite of materials is created and placed on a dedicated website page. The online resource pack includes posters, leaflets, guidelines, logos, screensavers and a press release template as well as instructions to give participants ideas and tips on how to organise the week. A printed resource pack is also sent out to registered sites, including posters, leaflets, stickers, pens and t-shirts.