Hospitals and primary care organisations register and are sent a link to an online pack of materials and then encouraged to hold activities and training throughout the week. A suite of materials is created and placed on a dedicated webpage. The online resource pack includes posters, leaflets, guidelines, logos, screensavers and a press release template as well as instructions to give participants ideas and tips on how to organise the week. A printed resource pack is also sent out to registered sites, including posters, leaflets, balloons and t-shirts.